True North is a global prostate cancer program proudly funded by Movember. The platform supports those living with prostate cancer and their support networks to make informed decisions, receive care, manage symptoms and share lived experiences.

Product Overview

Problem Statement

Men experience significant side effects after treatment for prostate cancer, many of which can be improved through patient self-directed care.

Market Placement

There is a significant gap in clinical care of prostate cancer for sexual health, True North supports recovery of sex and intimacy post-treatment to positively impact patient quality of life.

Point of Difference

Unlike clinical resources, True North takes a contemporary approach to deliver practical support, empowering the patient with relatable straight-talking resources.

Product Contribution

As the lead designer within Movember's cancer impact team, I collaborate with agile delivery teams to produce product iterations based on patient needs and business focus areas.

UX/UI Design
Design Systems
UX Research
Team Facilitation
Product Strategy
Accessibility

Key Projects

📌 Support Hub

Consolidation of 3 websites into a centralised support hub.

Design of new navigation patterns.

Restructure of site mapping and IA architecture.

standardisation of components & styling.

Optimisation of written and visual patterns for SEO performance.

📌 Design System

Roll out of Movember's first integrated design system.

Consolidation of legacy designs into centralised directory.

Atomic structuring of components and integration with dev side libraries.

Maintenance of 1:1 production system.

Showcasing value of org-wide implementation of design systems.

📌 Accessibility

Uplift of function & styling for diverse users.

Site-wide audit against WCAG 2.1 standards

Presention of business case to senior stakeholders.

Phased roll out of prioritised uplift work.

Facilitation of workshops to upskill teams on digital accessibility.

Site Architecture Map

Meta Analysis

Landscope Analysis

Navigation Workshop

☎️ Connect

Let's Chat

  • Mail

    avalonmcwha@outlook.com

  • LinkedIn

    @ Avalon McWha

  • Location

    Brunswick, Melbourne AUS