AFL Same Game Multi Tracker allows Sportsbet customers to feel a part of the action with real time updates on complex multi bets.

Customers can do away with complex 3rd party platforms and enjoy watching the game without missing a beat.

Project Overview

Objectives

Revolutionise the customer experience of Sportsbet AFL Multis.
Deliver an industry point of differnce to drive customer aquasition.

Audience

Novice AFL punters aged 22-34 that place multiple AFL bets with 4 or more legs. Targeted to those who want a more immersive multi expereince.

Outcomes

AFL represents one of Sportsbet's most popular offerings, tracker has significantly increased session duration and bet volume.

Project Contribution

As part of a cross functional delivery team I worked end to end from ideation to post launch optimisation.

User Testing
UX Design
UI Design
Interaction Design
QA Testing

Stats and Insights mode is designed for the punter who likes to investigate every angle before making a bet. The tool provides contextual stats and betting insights within the core app experience.

☎️ Connect

Let's Chat

  • Mail

    avalonmcwha@outlook.com

  • LinkedIn

    @ Avalon McWha
  • Location

    Brunswick, Melbourne AUS